The days of local desktop search optimization are coming to an end. If you want your business to rank effectively for local searches, it's time to focus your efforts on mobile. Understand your mobile audience When it comes to local search, your mobile audience is often very different from your desktop audience. Given the size and weight of desktop computers (and even laptops), most desktop research takes place at home or at work. Therefore, local desktop searches have delayed search intent. Advertising Continue reading below They may be planning a vacation in your area. Maybe they're cooking dinner for the weekend. Maybe they're just checking to see if there are any local businesses that have the products or services they need.
They might be interested in your E-Commerce Photo Editing business, but they probably won't refer you in the next 15-30 minutes. In contrast, most mobile local searches come with immediate search intent. People are searching on their cell phones because they want something now! To optimize local search on mobile, you need to focus on this immediacy. Give mobile searchers the simple, easy, and easily accessible answers they're looking for, and you'll win their case. Optimization for local search So how do you deliver the kind of immediate results your mobile audience is looking for? For this article, we're going to assume that you've already covered the basics of local search (claiming your business listings, building backlinks, reputation management, etc.).
Advertising Continue reading below Instead, let's look at how you can optimize local search for organic and paid search: Organic Research Users search differently on mobile and desktop. Not only are they looking for something they can act on immediately, but they also avoid lengthy searches - let's face it, phones can be a pain to type! So, if you want to show up for mobile searches, you typically want to optimize for shorter keywords or phrases and design your site to provide the best mobile experience. What keywords should you target? To determine which keywords you want to optimize for, you will need to do some research. Online keyword research tools like , but remember that these tools aren't designed for mobile-specific queries. The easiest way to get an idea of how people would search for your business is to simply ask them.
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