marketing automation. Do you want to know what marketing automation or marketing automation is, its advantages and the best tools to carry it out? Keep reading! You may also be interested in: Master in Marketing Automation INDEX OF CONTENTS What is marketing automation or marketing automation? Marketing automation is an area of digital marketing that aims to automate repetitive processes and actions of our marketing strategy. To do this, we need software or technology that works with tags that detect specific user behavior on our website. These user actions will work as triggers for automatic processes.
The software or technology must also be able to cell numbers list store a user's information, be it an email, a telephone number or simply a cookie. The concept of marketing automation emerged as an email marketing tool. It currently seeks to find automated solutions to repetitive tasks in many areas. Programmers insist again and again on reducing human error and managing complex tasks such as measurement, analytics or business marketing campaigns in an optimized way. Among the functions of marketing automation we find: Automate and analyze marketing processes. Controlled communication following the list of leads in order to analyze the sales process from registration to purchase of the product. Generation of automatic responses for new leads Organize leads with behavior patterns to offer each customer personalized content.
History and origin of marketing automation The evolution of marketing automation or marketing automation has been very fast and has changed the rules of the game. However, one of the aspects that has been transformed the most is that these platforms have reduced the supervision imposed on employees, thus empowering staff. Ever since organizations became aware of the existence of marketing as a way to target their products to potential customers, competition has increased tremendously. This resulted in the fusion of marketing with new technologies, giving rise to modern marketing as we know it. In the past, marketers looked for ways to reach their audience through media such as radio, television, or the internet. They were all fighting for a customer base that was constantly growing. It was then that marketing automation or the marketing automation option emerged.
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