SEO, organic positioning... all this is very good, but how to position a local business in Google ? We know that it is not the same to position a website in the search engines that sells its product to all of Spain or the World or a local company in which the service is phone database physically provided in an establishment and its area of action is smaller. 3 Tips to position a local business on Google As we anticipated, it is not the same to position a website depending on its area of action, in this sense we give you 3 tips that should not be missing in your LOCAL SEO strategy .
Ficha de Google My Business The Google My Business or GMB file is a free file that you can fill in with your business data. Not only having this file but having it optimized is essential for your business to appear for the correct terms. Ex: You have a hairdressing salon and you would like to appear as a hairdresser, hairdresser, stylist... and not for waxing. For example. Why is this Google tab so important? Because it is with which you can also appear on Google Maps for people who search locally. Keywords As in all SEO or positioning, the choice of keywords is essential to appear in Google to the right people. In this sense, you should do a KW Research to position your local business focused on your area.
You will be able to optimize these relevant KW both on the product pages themselves and in the optimized blog articles . Remember to include your location among these keywords. Reviews Another important point to position a local business is Google reviews. These reviews can be managed from the GMB that we mentioned before and are important for Google to understand that for the chosen terms, you are more relevant than your competition. Do you need help with your SEO or content marketing ? At Be Markethink, a digital marketing agency, we advise you without obligation. Don't hesitate to get in touch.
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